Yep, that's exactly what I said, “Business is NOT about making money.”
So if it's not about making money exactly what IS it about?
I'm going to answer that question by sharing with you a snippet of this month's Million Dollar Stylist® MASTERMIND! newsletter.
Despite what you hear some people say, business is not about making money. I know that might strike you as something odd or even stupid to say. But really, it’s the truth.
If money is the only reason you’re playing this game of business, you’re going to lose. In fact, you’ve already lost… unless you make a course correction… like right NOW. Money isn’t the goal here. Money is the byproduct of the goal. Say that a few times so that you never forget it. This single shift in perception will make a big difference in your future.
So if the point of business isn’t money, what IS the point? The point is to solve problems for people and make their lives better on many levels. If you do that, money tends to show up.
So the first secret is to make sure you’re focused on the right thing! You don’t focus on money, you focus on real solutions for real people.
You can always tell when someone is just out for the money. Something doesn’t feel right when you deal with them. They can say all the right things, they can look a certain way, but you still notice there’s something off. That’s because there IS something wrong!
Your gut knows it even if you can’t figure out HOW you know it.
But when someone’s heart is in the right place, that comes through loud and clear too. It sends a clear message because the person you are talking to knows you actually have their best interests at heart. And that’s what Million Dollar Stylists® do: we put the interests of our customers and clients before our own.
The full newsletter goes a lot deeper on this topic.
This, is exactly what it takes to not only run a business successfully, but to also run a seminar successfully.
It can't be about the money, you must care about what you're doing and how it will effect those that are in attendance.
I will share a story with you later this week about a bad experience someone had at a seminar that completely diminished their trust. As a result it was very difficult for that individual to have enough up front trust to attend another seminar again.
Yes, it's THAT important.
All it takes is passion about what you do. When you're truly passionate about what you do it shows in your work, your potential seminar attendees will notice it if you execute it properly.
This is where most people mess up, their heart is in the right place, but the steps are not in order and their seminar ends up being a disaster.
That's why I decided to launch my 4-week LIVE class titled Seminars That Sell! where you'll learn how to plan, promote, and deliver your seminars seamlessly.
Enrollment is still open, so be sure to get in while there's still time, and while the early bird $300 discount is still available.
It's time to share YOUR gift with people who will appreciate what you have to offer. If you follow the steps that I will be sharing with you, rest assured you WILL, the end of the class have your seminar planned, and ready to be launched.
Don't let fear get the best of you, just step out on faith and let me help you get out of your own way.