“Our marketing budget is very low. We need to sell more retail. The stylists need some additional training…”
Today as we waited for my Mom's fluid to be drawn off, Nya and I decided to go grab some lunch.
We just so happened to be seated between two marketing directors for a popular chain salon, and two hair stylist from a local salon somewhere in the area.
The 2 directors were seated at a table on one side of us, and the two stylists were seated to the left of us at the bar.
My ears couldn't help but perk up when I head the words, retail, salon, and marketing coming from both sides.
It was like hearing two sides of a story. The stylists were chatting with the bartender about things that went on in the salon, while the marketing directors talked about how bad their staff was at selling retail.
It made me think back to the time I had my own salon. Selling retail was another revenue stream for us. So was selling Vellusia Remy Hair, DVDs, Seminars, and at that time I was would take on a wig making project here or there for the Film Industry.
We were still creating because we understood that having the salon was purely for passion, that wasn't something I did out of necessity, it was something I did because I was passionate about doing hair.
With that in mind, it was very important to have a diversified income because I didn't want to HAVE to spend my time behind the chair at the salon hoping my clients would show up.
That's why when we decided to take my Mom in to live with us, closing the salon was no big deal. There was plenty to fall back on because of all of the products we had created that we're still selling if the salon was opened or closed.
This is where a lot of beauty industry professionals lose their way. They end up back in Corporate America because they get sick and tired of being “Chained To The Chair” having to make ends meet with only one stream of income coming in.
This is the year of change. Thats why I decided to launch the Product Launchpad. For years people have asked me how I create products and now I will be revealing my proven process.
When you enroll you'll learn:
- How to create and produce your own products. I've been creating my own products for over 12 years, and have a proven process that works. You'll learn that process in this live class.
- How to structure and produce your own seminar. Once you learn how to do this you'll be able to produce your own event and potentially make more in 1-2 days than you do in an entire month! Let me show you how.
- How to market your product. Save yourself hours of learning, and thousands of dollars by learning from Ricky and I. We've been there. We've done all of the work and made all of the mistakes so you don't have to. In your bonus training Ricky & I will download some serious marketing info on you so you can hit the ground running!
And so much more…
Get ready the Product Launchpad will help you change your situation and get your year set up for success!
Enrollment opens January 14, 2016.