When it comes to the beauty industry, most beauty industry professionals are extremely unclear about what it is they do and the type of service that they offer because that's not something that we're taught in cosmetology school or in beauty school or for aesthetics or for nail techs.
We are taught a skill, we are not taught how to monetize on that skill. We are not taught how to truly communicate what we do with our potential clients.
When you're clear about why someone should choose you over every other stylist out there, then those are the things you should talk about when you're advertising and promoting yourself. Understand that.
That is one of the most important things that you could understand when it comes to success in this industry. You can't worry about what the next stylist next to you or the next hair salon down the street from you is doing.
You have to worry about your clarity and focus and you will attract the type of client that you deserve and that you need.