Do you know what product diversion is?
Most people don't so before I even get into this email I must first define it for you.
Product Diversion by Wikipedia's definition is…
A grey market, or parallel market, is the trade of a commodity through distribution channels which, while legal, are unofficial, unauthorized, or unintended by the original manufacturer.
So the term “grey market” basically refers to “legal goods”. These are sold differently than that of a normal distribution by an individual who has no relationship to the company.
Well if you purchase any professional product from your local beauty supply store, drug store, Target, or grocery store you have fallen victim to diversion.
So how does this effect you?
Simply put. You're NOT getting what you're paying for.
Let me explain why…
These stores are NOT authorized to carry these products…point blank.
If they were authorized to carry these products we wouldn't see things like this…
So what specific products am I referring to?
Paul Mitchell, Keratin Complex, Nioxin, It's a 10, Mizani, Dudley, and Crew just to name a few.
The process goes something like this. The “grey market” people purchase professional salon products from a legit distributor. Once purchased these products sit on the shelves for months, sometimes years until the barcode expires to prevent the item from being tracked.
I even went as far as traveling to my local grocery store and 2 big name drug stores to get proof. All of the pics from the blog were taken less than an hour ago…
What happens when products sit for months, or years? It separates, becomes oily, doesn't smell the same, and in some cases contain bacteria!
Imagine using a bacteria infested product in your hair.
Some of these “professional products” can also be counterfeit. If the packaging looks suspect…it probably is.
The bottom line is…Trust your stylist!
Instead of making a B-Line for your local beauty supply store, support your local salon and purchase from there.
If your local salon doesn't carry the product you're looking for, chances are the actual company is selling their products on Amazon.
Be careful there too! Make sure you see “sold by COMPANY NAME”. If not google the company selling the product to ensure they are authorized to sell what you're trying to buy.
Ulta is also a GREAT place to purchase professional products from an authorized retailer.
They are authorized to sell them because they have a salon which technically authorizes them to be able to legally carry these products.
It will save your hair, and your hard earned money.
Paul Mitchell said it best in this video…